Market Share by Top Websites

1 Adconion is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Pointific is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Law & Government and 16 other categories.

2 Pointific is leading in Finance and E-commerce & Shopping.

Geography

1 Adconion is leading in most countries, including United States, India, Pakistan, Spain and 50 other countries.

2 Pointific is leading in Sri Lanka.