Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Career & Education, Autos & Vehicles and 66 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Shopping and 56 other categories.

Geography

1 Adconion is leading in most countries, including Australia, United States, Spain, France and 38 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 37 other countries.