Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adconion is still behind Sanoma in all market share segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Career & Education and 70 other categories.

2 Sanoma is leading in News & Media, Shopping, Sports, Newspapers and 24 other categories.


1 Adconion is leading in most countries, including United States, Spain, Australia, France and 35 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 11 other countries.