Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Shopping and 87 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Sports, Newspapers and 18 other categories.

Geography

1 Adconion is leading in most countries, including United States, Australia, Spain, France and 28 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 20 other countries.