Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, News & Media and 85 other categories.

2 Six Apart Advertising is leading in Humor, Technology News, Beauty & Fitness, Fitness and 20 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, France and 41 other countries.

2 Six Apart Advertising is leading in Italy, Kazakhstan, Pakistan and Bangladesh.