Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 116 other categories.

2 Adconion is leading in Movies, Jobs & Employment, Law, Relationships & Dating and 16 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 50 other countries.

2 Adconion is leading in Australia, Canada, New Zealand, Singapore and 11 other countries.