Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 112 other categories.

2 Adconion is leading in Movies, Jobs & Employment, Relationships & Dating, Law and 17 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, India and 55 other countries.

2 Adconion is leading in Australia, Canada, New Zealand, Mexico and 9 other countries.