Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 87 other categories.

2 Spongecell is leading in Online Marketing, Banking, Mental Health, Pets & Animals and 13 other categories.

Geography

1 Adconion is leading in most countries, including United States, Australia, Spain, United Kingdom and 30 other countries.

2 Spongecell is leading in Russia, Japan, Turkey, Czech Republic and 5 other countries.