Market Share by Top Websites

1 Adconion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spongecell is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Law & Government and 14 other categories.

2 Spongecell is leading in Business & Consumer Services.

Geography

1 Adconion is leading in most countries, including United States, India, Pakistan, Spain and 51 other countries.

2 Spongecell is leading in Argentina, Lithuania and Morocco.