Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 179 other categories.

2 Adconion is leading in Universities & Colleges, Computer Security, Book Retailers, Aviation and 2 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Hungary, Belgium and 83 other countries.

2 Adconion is leading in Australia, New Zealand, Zambia, Saudi Arabia and 2 other countries.