Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 196 other categories.

2 Adconion is leading in File Sharing, Makes & Models and Book Retailers.


1 TradeTracker is leading in most countries, including Netherlands, Poland, Finland, Belgium and 102 other countries.

2 Adconion is leading in Australia, Canada, New Zealand, Korea Republic and one other country.