Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Autos & Vehicles and 65 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Arts & Entertainment, News & Media and 42 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Canada, Germany and 37 other countries.

2 Adconion is leading in Spain, Australia, France, Sweden and 14 other countries.