Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Shopping and 69 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 28 other categories.
Adconion is leading in most countries, including United States, Spain, Australia, France and 36 other countries.
zapunited is leading in India, Pakistan, Portugal, Italy and 2 other countries.