Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Career & Education, Shopping and 70 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 24 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, France, Australia and 35 other countries.

2 zapunited is leading in India, Indonesia, United Arab Emirates, Switzerland and 9 other countries.