Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Career & Education and 75 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 32 other categories.
Adconion is leading in most countries, including United States, Spain, Australia, France and 34 other countries.
zapunited is leading in India, Italy, Portugal, Syrian Arab and 3 other countries.