Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Career & Education and 70 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 29 other categories.
Adconion is leading in most countries, including United States, Spain, Australia, France and 39 other countries.
zapunited is leading in India, Russia, Portugal, Turkey and 7 other countries.