Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including Business & Industry, News & Media, Career & Education, Internet & Telecom and 68 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 24 other categories.


1 Adconion is leading in most countries, including United States, Spain, Australia, France and 38 other countries.

2 zapunited is leading in India, Russia, Morocco, South Africa and 4 other countries.