Adconion is leading in Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including Business & Industry, News & Media, Career & Education, Shopping and 68 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 28 other categories.
Adconion is leading in most countries, including United States, Spain, France, Australia and 33 other countries.
zapunited is leading in India, Pakistan, Hungary, Sri Lanka and 4 other countries.