Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Career & Education and 80 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 35 other categories.
zapunited is leading in most countries, including India, United Kingdom, Germany, Brazil and 35 other countries.
Adconion is leading in Australia, Spain, United States, France and 25 other countries.