Market Share by Top Websites

1 Yahoo Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adcrowd is clearly lagging behind, losing to Yahoo Retargeting in all segments.

Websites Categories

1 Yahoo Retargeting has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Games, Lifestyle and 20 other categories.

2 Adcrowd hasn't got a lead over Yahoo Retargeting in any websites category.


1 Yahoo Retargeting is leading in most countries, including Japan, United States, South Korea, Taiwan and 98 other countries.

2 Adcrowd is leading in Netherlands, Belgium and Lithuania.