In terms of market share, AddyON is clearly lagging behind, losing to Adknowledge in all segments.
AddyON has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 22 other categories.
Adknowledge is leading in Business & Industry, Finance, Shopping, Financial Management and 9 other categories.
Adknowledge is leading in most countries, including United States, France, Germany, Peru and 3 other countries.
AddyON is leading in Italy and Slovenia.