In terms of market share, AddyON is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Finance, Internet & Telecom, Online Marketing, Career & Education and 32 other categories.
AddyON is leading in People & Society, Arts & Entertainment, Games, Video Games and 30 other categories.
Adknowledge is leading in most countries, including United States, United Kingdom, Indonesia, India and 8 other countries.
AddyON is leading in Italy, France, Japan and Switzerland.