In terms of market share, AddyON is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Online Marketing and 33 other categories.
AddyON is leading in People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
AddyON is leading in most countries, including Italy, Germany, Brazil, United Kingdom and 15 other countries.
Adknowledge is leading in United States, India, Australia, Singapore and 9 other countries.