In terms of market share, AddyON is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Finance, Internet & Telecom, Career & Education, Financial Management and 32 other categories.
AddyON is leading in People & Society, Arts & Entertainment, Games, Video Games and 30 other categories.
Adknowledge is leading in most countries, including United States, Germany, India, New Zealand and 10 other countries.
AddyON is leading in Italy, Russia, France and Benin.