In terms of market share, AddyON is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Finance, Internet & Telecom, Online Marketing, Financial Management and 33 other categories.
AddyON is leading in People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
Adknowledge is leading in most countries, including United States, Germany, New Zealand, United Kingdom and 7 other countries.
AddyON is leading in Italy, Ukraine, Spain, France and 2 other countries.