In terms of market share, AddyON is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Finance, Internet & Telecom, Career & Education, Financial Management and 32 other categories.
AddyON is leading in People & Society, Arts & Entertainment, Games, Video Games and 30 other categories.
Adknowledge is leading in most countries, including United States, Colombia, United Kingdom, Canada and 5 other countries.
AddyON is leading in Italy, France, Benin, Greece and 2 other countries.