In terms of market share, AddyON is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Online Marketing and 33 other categories.
AddyON is leading in People & Society, Arts & Entertainment, News & Media, Video Games and 30 other categories.
Adknowledge is leading in most countries, including United States, Bulgaria, India, Indonesia and 6 other countries.
AddyON is leading in Italy, Germany, Switzerland, Russia and 4 other countries.