In terms of market share, AddyON is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 16 other categories.
AddyON is leading in News & Media, People & Society, Internet & Telecom, Adult and 14 other categories.
Adtegrity is leading in most countries, including United States, India, Indonesia, Mexico and 14 other countries.
AddyON is leading in Italy, Russia, Portugal, Poland and 2 other countries.