In terms of market share, AddyON is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 44 other categories.
AddyON is leading in News & Media, Video Games, Games, Shopping and 21 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 18 other countries.
AddyON is leading in Italy, Turkey, Switzerland, Poland and one other country.