In terms of market share, AddyON is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 45 other categories.
AddyON is leading in Games, Video Games, News & Media, Shopping and 20 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Brazil and 14 other countries.
AddyON is leading in Italy, France and Switzerland.