In terms of market share, AddyON is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.
AddyON is leading in News & Media, Games, Video Games, Shopping and 21 other categories.
Adtegrity is leading in most countries, including United States, Russia, France, Hungary and 8 other countries.
AddyON is leading in Italy and Germany.