In terms of market share, AddyON is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 39 other categories.
AddyON is leading in News & Media, Games, Video Games, Shopping and 18 other categories.
Adtegrity is leading in most countries, including United States, Germany, Brazil, Canada and 24 other countries.
AddyON is leading in Italy, Portugal and Switzerland.