Market Share by Top Websites

1 Adtegrity is leading in Top 100K Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to Adtegrity in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 15 other categories.

2 AddyON is leading in News & Media, Internet & Telecom, Video Games, Games and 14 other categories.

Geography

1 Adtegrity is leading in most countries, including United States, France, India, Japan and 10 other countries.

2 AddyON is leading in Italy, Romania, Russia, Singapore and 3 other countries.