In terms of market share, AddyON is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 42 other categories.
AddyON is leading in Games, Video Games, News & Media, Shopping and 21 other categories.
Adtegrity is leading in most countries, including United States, India, Brazil, Venezuela and 15 other countries.
AddyON is leading in Italy, Croatia and Malta.