Market Share by Top Websites

1 AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to AdTotal in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Video Games and 31 other categories.

2 AdTotal is leading in Sports, Soccer, Career & Education, Humor and 7 other categories.


1 AdTotal is leading in most countries, including Poland, China, Belarus, Austria and 3 other countries.

2 AddyON is leading in Italy, United States, Russia and Benin.