2
In terms of market share, AddyON is clearly lagging behind, losing to AdTotal in all segments.
1
AddyON has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services and Hobbies & Leisure.
2
AdTotal is leading in E-commerce & Shopping, Lifestyle and Science & Education.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
AddyON is leading in Italy.