In terms of market share, AddyON is clearly lagging behind, losing to AdTotal in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 32 other categories.
AdTotal is leading in Sports, Soccer, Online Marketing, Career & Education and 7 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 4 other countries.
AddyON is leading in Italy, Romania, France and Switzerland.