Market Share by Top Websites

1 AdTotal is leading in Top 100K Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to AdTotal in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 31 other categories.

2 AdTotal is leading in Sports, Soccer, Autos & Vehicles, Career & Education and 8 other categories.


1 AdTotal is leading in most countries, including Poland, United States, China, Croatia and 4 other countries.

2 AddyON is leading in Italy, United Kingdom, Germany and France.