In terms of market share, AddyON is clearly lagging behind, losing to Advantage Media in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Games and 39 other categories.
Advantage Media is leading in Gambling, Winter Sports, Cycling & Biking, Government and 2 other categories.
AddyON is leading in most countries, including Italy, United States, Russia, France and one other country.
Advantage Media is leading in Sweden and Denmark.