In terms of market share, AddyON is clearly lagging behind, losing to Advantage Media in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 39 other categories.
Advantage Media is leading in Gambling, Winter Sports, Cycling & Biking and Poker.
AddyON is leading in most countries, including Italy, France, United States, Sweden and 3 other countries.
Advantage Media is leading in Denmark.