In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 16 other categories.
AddyON is leading in People & Society, Business & Industry, News & Media, Healthcare Industry and 12 other categories.
Adverteerdirect is leading in most countries, including Netherlands, United States, Germany and Belgium.
Adverteerdirect is leading in Netherlands, United States, Germany and Belgium.