In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Sports and 32 other categories.
AddyON is leading in People & Society, News & Media, Games, Video Games and 23 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Indonesia, Ukraine and one other country.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Ukraine and one other country.