In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Fashion & Modeling and 32 other categories.
AddyON is leading in People & Society, Business & Industry, News & Media, Games and 23 other categories.
AddyON is leading in most countries, including Italy, Germany, Great Britain, Brazil and 15 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Canada, Portugal and 9 other countries.