In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 32 other categories.
AddyON is leading in People & Society, Business & Industry, News & Media, Games and 22 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Canada, Taiwan and 5 other countries.
AddyON is leading in Italy, France, Russia and Spain.