In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 20 other categories.
AddyON is leading in People & Society, Business & Industry, News & Media, Internet & Telecom and 14 other categories.
AddyON is leading in most countries, including Italy, United States, United Kingdom, Ukraine and 4 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Poland, France and one other country.