2
In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
AddyON is leading in Computers Electronics & Technology, Business & Consumer Services, Games and Hobbies & Leisure.
1
Adverteerdirect is leading in most countries, including Netherlands.
2
Adverteerdirect is leading in Netherlands.