In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 16 other categories.
AddyON is leading in People & Society, Business & Industry, News & Media, Internet & Telecom and 15 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Benin, Argentina and 2 other countries.
AddyON is leading in Italy, United Kingdom, Brazil, Portugal and one other country.