In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 33 other categories.
AddyON is leading in People & Society, Business & Industry, Games, Video Games and 22 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, France and 4 other countries.
AddyON is leading in Italy, Russia, United Kingdom, Hong Kong and 2 other countries.