In terms of market share, AddyON is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Fashion & Modeling and 32 other categories.
AddyON is leading in People & Society, Games, Video Games, News & Media and 22 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Greece, Taiwan and 2 other countries.
AddyON is leading in Italy, Romania and Switzerland.