In terms of market share, AddyON is clearly lagging behind, losing to Al Bawaba Advertising in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Video Games and 36 other categories.
Al Bawaba Advertising is leading in TV & Video.
AddyON is leading in most countries, including Italy, Germany, France and Benin.
Al Bawaba Advertising is leading in United States and Korea Republic.