In terms of market share, AddyON is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 71 other categories.
AddyON is leading in Games, Video Games, Marketing & Advertising, Software and 6 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 32 other countries.
AddyON is leading in United Kingdom, Netherlands, Tokelau and United Arab Emirates.