In terms of market share, AddyON is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 71 other categories.
AddyON is leading in Games, Video Games, Marketing & Advertising, Software and 6 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Germany, France, Russia and 9 other countries.
AddyON is leading in United Kingdom.