In terms of market share, AddyON is clearly lagging behind, losing to CONTEXTin in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 32 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 16 other categories.
CONTEXTin is leading in most countries, including United States, United Kingdom, Germany, Indonesia and 11 other countries.
AddyON is leading in Italy, France and Spain.