Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 26 other categories.

2 CONTEXTin is leading in TV & Video, Software, Products & Shopping, Religion & Spirituality and 2 other categories.


1 CONTEXTin is leading in most countries, including United States, Spain, Brazil, Austria and 6 other countries.

2 AddyON is leading in Italy, France, Slovenia and India.