In terms of market share, AddyON is clearly lagging behind, losing to CONTEXTin in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 15 other categories.
CONTEXTin is leading in most countries, including United States, India, Turkey, Brazil and 6 other countries.
AddyON is leading in Italy, Switzerland and Romania.