Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AddyON is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Video Games, Games and 27 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 36 other countries.

2 AddyON is leading in Italy and Benin.