In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.
AddyON is leading in Video Games, Shopping, Music & Audio, Marketing & Advertising and 16 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 48 other countries.
AddyON is leading in Italy, Switzerland, Romania, Hungary and 3 other countries.