In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.
AddyON has better usage coverage in more websites categories. Including Business & Industry, News & Media, Internet & Telecom, Video Games and 19 other categories.
Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 7 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 9 other countries.
AddyON is leading in Italy, France, Slovenia and India.