In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.
AddyON is leading in Video Games, Shopping, Music & Audio, Marketing & Advertising and 15 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 21 other countries.
AddyON is leading in Italy, France and Switzerland.