Market Share by Top Websites

2 In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 AddyON is leading in Video Games, Shopping, Music & Audio, Marketing & Advertising and 15 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Malaysia and 18 other countries.

2 AddyON is leading in Italy, France, Benin, Greece and one other country.