Market Share by Top Websites

2 In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 28 other categories.

2 AddyON is leading in News & Media, Video Games, Games, Shopping and 18 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 31 other countries.

2 AddyON is leading in Italy and Benin.