In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 28 other categories.
AddyON is leading in News & Media, Video Games, Games, Shopping and 18 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 31 other countries.
AddyON is leading in Italy and Benin.