In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.
AddyON is leading in Video Games, Shopping, Music & Audio, Marketing & Advertising and 15 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Malaysia and 18 other countries.
AddyON is leading in Italy, France, Benin, Greece and one other country.