In terms of market share, AddyON is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 29 other categories.
AddyON is leading in News & Media, Video Games, Games, Shopping and 18 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 19 other countries.
AddyON is leading in Italy.