In terms of market share, AddyON is clearly lagging behind, losing to Lookery in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Games and 35 other categories.
Lookery is leading in Internet & Telecom, Adult, General Merchandise, Autos & Vehicles and 10 other categories.
Lookery is leading in most countries, including United States, United Kingdom, Indonesia, Japan and 4 other countries.
AddyON is leading in Italy, Russia, Germany, Hong Kong and 2 other countries.