In terms of market share, AddyON is clearly lagging behind, losing to Lookery in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 34 other categories.
Lookery is leading in Internet & Telecom, Adult, General Merchandise, Autos & Vehicles and 9 other categories.
Lookery is leading in most countries, including India, Spain, United States, Israel and 13 other countries.
AddyON is leading in Italy, Germany, Brazil, France and 12 other countries.