In terms of market share, AddyON is clearly lagging behind, losing to Lookery in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Video Games and 31 other categories.
Lookery is leading in Internet & Telecom, Adult, Finance, Autos & Vehicles and 11 other categories.
Lookery is leading in most countries, including United States, United Kingdom, Ukraine, United Arab Emirates and 6 other countries.
AddyON is leading in Italy, Switzerland, Russia, Portugal and one other country.