In terms of market share, AddyON is clearly lagging behind, losing to Lucid Media in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Games, Video Games and 35 other categories.
Lucid Media is leading in Energy and Products & Shopping.
AddyON is leading in most countries, including Italy, Romania and Switzerland.
Lucid Media is leading in United States and United Kingdom.