In terms of market share, AddyON is clearly lagging behind, losing to Mindset Media in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Video Games and 40 other categories.
Mindset Media is leading in Science, Engineering & Technology, Social Sciences and Consumer Electronics.
AddyON is leading in most countries, including Italy, Russia, Kazakhstan, Germany and one other country.
Mindset Media is leading in United States and Argentina.