In terms of market share, AddyON is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 50 other categories.
AddyON is leading in Adult, Soccer, Healthcare Industry, Cooking & Recipes and 3 other categories.
MSN Ads is leading in most countries, including United States, India, Brazil, Indonesia and 30 other countries.
AddyON is leading in Italy, Denmark and Russia.