Market Share by Top Websites

2 In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 38 other categories.

2 Open AdExchange is leading in Law & Government, Newspapers, Real Estate, File Sharing and 14 other categories.


1 AddyON is leading in most countries, including Italy, Germany, Brazil, United Kingdom and 19 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 3 other countries.