AddyON is leading in Top 100K Sites.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Video Games and 31 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Career & Education and 16 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.