In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 20 other categories.
Open AdExchange is leading in Shopping, Office Products, Sports, Textiles & Nonwovens and 5 other categories.
AddyON is leading in most countries, including Italy, Greece, India, Brazil and one other country.
Open AdExchange is leading in Denmark, Norway and Sweden.