In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Games and 38 other categories.
Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Transportation & Logistics and 17 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 4 other countries.
AddyON is leading in Italy, France, Benin, Germany and 3 other countries.