Market Share by Top Websites

2 In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Games and Hobbies & Leisure.

2 Open AdExchange is leading in Arts & Entertainment, Finance, Home & Garden and Jobs & Career.


1 Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.

2 AddyON is leading in Italy.