Market Share by Top Websites

2 In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 31 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 12 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, United Kingdom, Sweden and one other country.

2 Open AdExchange is leading in Denmark, United States, United Kingdom, Sweden and one other country.