In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 38 other categories.
Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Office Products and 15 other categories.
AddyON is leading in most countries, including Italy, Germany, Turkey, Switzerland and 6 other countries.
Open AdExchange is leading in Denmark, United States, United Kingdom, Sweden and 3 other countries.