In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.
AddyON has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Internet & Telecom and 21 other categories.
Open AdExchange is leading in Shopping, Newspapers, Energy, Textiles & Nonwovens and 6 other categories.
AddyON is leading in most countries, including Italy, France, United States, Brazil and 3 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.