Market Share by Top Websites

2 In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 38 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Computer Hardware and 13 other categories.


1 AddyON is leading in most countries, including Italy, Romania, Switzerland, Poland and one other country.

2 Open AdExchange is leading in Denmark, United States, Sweden and Guatemala.