In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 31 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Career & Education, Real Estate and 14 other categories.
Open AdExchange is leading in most countries, including Denmark, Netherlands, Sweden, Norway and one other country.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and one other country.