In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 38 other categories.
Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Computer Hardware and 13 other categories.
AddyON is leading in most countries, including Italy, Romania, Switzerland, Poland and one other country.
Open AdExchange is leading in Denmark, United States, Sweden and Guatemala.