In terms of market share, AddyON is clearly lagging behind, losing to Open AdExchange in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 37 other categories.
Open AdExchange is leading in Real Estate, Career & Education, Law & Government, Newspapers and 16 other categories.
AddyON is leading in most countries, including Italy, United Kingdom, Ukraine, Spain and 3 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and 2 other countries.