Market Share by Top Websites

1 Parrable is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AddyON is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 72 other categories.

2 AddyON is leading in People & Society, Games, Video Games, Music & Audio and 16 other categories.


1 Parrable is leading in most countries, including United States, China, Japan, Mexico and 29 other countries.

2 AddyON is leading in Italy.