In terms of market share, AddyON is clearly lagging behind, losing to Total Media in all segments.
AddyON has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Shopping and 29 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, News & Media and 26 other categories.
Total Media is leading in most countries, including Israel, United States, Brazil, Australia and 13 other countries.
AddyON is leading in Italy, France and Switzerland.