In terms of market share, AddyON is clearly lagging behind, losing to Total Media in all segments.
AddyON has better usage coverage in more websites categories. Including Arts & Entertainment, Video Games, Games, Shopping and 30 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, News & Media and 24 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Russia and 12 other countries.
AddyON is leading in Italy, Romania and Switzerland.