In terms of market share, AddyON is clearly lagging behind, losing to Travora Media in all segments.
AddyON has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 23 other categories.
Travora Media is leading in Travel, Tourism, Recreation & Hobbies, Outdoors and 5 other categories.
Travora Media is leading in most countries, including United States, China, India, Australia and 6 other countries.
AddyON is leading in Italy, France, Russia, Brazil and one other country.