In terms of market share, AddyON is clearly lagging behind, losing to WebTrends Ads in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Games, Video Games and 34 other categories.
WebTrends Ads is leading in Business & Industry, Law & Government, Law, Business Services and 8 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Costa Rica, China and 17 other countries.
AddyON is leading in Italy, Romania and Switzerland.