In terms of market share, AddyON is clearly lagging behind, losing to WebTrends Ads in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Video Games and 37 other categories.
WebTrends Ads is leading in Business & Industry, Law & Government, Law, Transportation & Logistics and 9 other categories.
WebTrends Ads is leading in most countries, including United States, Australia, Indonesia, Japan and 12 other countries.
AddyON is leading in Italy, Ukraine, Spain and Benin.