In terms of market share, AddyON is clearly lagging behind, losing to WebTrends Ads in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 37 other categories.
WebTrends Ads is leading in Business & Industry, Law, Law & Government, Transportation & Logistics and 8 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, Canada and 20 other countries.
AddyON is leading in Italy, Germany, Brazil, United Kingdom and 16 other countries.