In terms of market share, AddyON is clearly lagging behind, losing to WebTrends Ads in all segments.
AddyON has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 24 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Health, Motorcycles and 8 other categories.
WebTrends Ads is leading in most countries, including United States, Japan, Indonesia, India and 11 other countries.
AddyON is leading in Italy, France, Brazil and Slovenia.