In terms of market share, AddyON is clearly lagging behind, losing to WebTrends Ads in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 23 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Religion & Spirituality, Shopping and 7 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Japan, Canada and 7 other countries.
AddyON is leading in Italy, Denmark, France, India and 2 other countries.