In terms of market share, AddyON is clearly lagging behind, losing to WebTrends Ads in all segments.
AddyON has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
WebTrends Ads is leading in Business & Industry, Law & Government, Law, Health and 10 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Costa Rica, Guatemala and 17 other countries.
AddyON is leading in Italy, Germany, Portugal, Russia and one other country.