In terms of market share, AdECN is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
AdECN hasn't got a lead over Kitara Media in any websites category.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 54 other countries.
AdECN hasn't got a lead over Kitara Media in any country.