In terms of market share, AdECN is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 11 other categories.
AdECN hasn't got a lead over Merchenta in any websites category.
Merchenta is leading in most countries, including United Kingdom, United States, France, Malaysia and 5 other countries.
AdECN hasn't got a lead over Merchenta in any country.