Market Share by Top Websites

1 Adelphic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TapInfluence is clearly lagging behind, losing to Adelphic in all segments.

Websites Categories

1 Adelphic has better usage coverage in more websites categories. Including Food & Drink, Health, Finance, Lifestyle and 16 other categories.

2 TapInfluence is leading in Hobbies & Leisure and Adult.


1 TapInfluence is leading in most countries, including India, Italy, Turkey, Argentina and 20 other countries.

2 Adelphic is leading in United States, Canada, United Kingdom, Philippines and 16 other countries.