Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 74 other categories.

2 AdMicro is leading in News & Media, Shopping, Business & Industry, Social Network and 17 other categories.

Geography

1 AdEngage is leading in most countries, including India, United Kingdom, Germany, Italy and 55 other countries.

2 AdMicro is leading in Viet Nam, Tokelau, Colombia, Central African Republic and 5 other countries.