Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Games and 8 other categories.

2 AdEngage is leading in Adult.

Geography

1 AdEngage is leading in most countries, including United States, Germany, Turkey, Ukraine and 4 other countries.

2 AdMicro is leading in Vietnam, Australia, China, Czech Republic and 3 other countries.