Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 125 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 20 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 61 other countries.

2 AdEngage is leading in India, Germany, Pakistan, Indonesia and 9 other countries.