Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 64 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Business & Industry and 22 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 23 other countries.

2 AdEngage is leading in India, Russia, Japan, United Kingdom and 21 other countries.