Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 176 other categories.

2 AdEngage is leading in Adult, Gay, Lesbian, & Bisexual, Online, Computer Hardware and 5 other categories.

Geography

1 gumgum is leading in most countries, including United States, United Kingdom, Canada, India and 97 other countries.

2 AdEngage is leading in Kenya, New Caledonia, Sierra Leone and Tunisia.