Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 172 other categories.

2 AdEngage is leading in Adult, Online, Computer Hardware, File Sharing and 4 other categories.


1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 99 other countries.

2 AdEngage is leading in Pakistan, Yemen, Bosnia and Cote d Ivoire.