Market Share by Top Websites

1 httppool is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to httppool in all segments.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 64 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 34 other categories.


1 AdEngage is leading in most countries, including United States, India, Germany, Russia and 28 other countries.

2 httppool is leading in Bulgaria, Serbia, Macedonia, Slovenia and 15 other countries.