Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 101 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Computer & Electronics and 27 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 56 other countries.

2 AdEngage is leading in India, Russia, Canada, Indonesia and 15 other countries.