Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 118 other categories.

2 AdEngage is leading in Adult, People & Society, Computer & Electronics, Movies and 21 other categories.


1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 63 other countries.

2 AdEngage is leading in India, Japan, China, Philippines and 12 other countries.