Market Share by Top Websites

1 InMobi is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 77 other categories.

2 InMobi is leading in Mobile Developers, Camps, Restaurants & Delivery, Beverages and one other category.

Geography

1 AdEngage is leading in most countries, including India, Great Britain, Germany, Italy and 55 other countries.

2 InMobi is leading in Lithuania, Montenegro, Azerbaijan, Tokelau and 9 other countries.