Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Technology News and 87 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 33 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 60 other countries.

2 AdEngage is leading in India, China, Egypt, United Arab Emirates and 16 other countries.