Market Share by Top Websites

1 AdEngage is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdEngage in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 72 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 12 other categories.

Geography

1 AdEngage is leading in most countries, including United States, India, Germany, Russia and 44 other countries.

2 Kitara Media is leading in Canada, Philippines, Romania, Thailand and 7 other countries.