Market Share by Top Websites

1 AdEngage is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to AdEngage in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 73 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Consumer Electronics, Products & Shopping and 3 other categories.


1 AdEngage is leading in most countries, including United States, India, Germany, Russia and 37 other countries.

2 Merchenta is leading in United Kingdom, Colombia, Ireland and Hong Kong.