Market Share by Top Websites

1 AdEngage is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to AdEngage in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 82 other categories.

2 Merchenta is leading in Shopping, Products & Shopping, Consumer Electronics, Financial Management and 3 other categories.

Geography

1 AdEngage is leading in most countries, including United States, India, Germany, Russia and 41 other countries.

2 Merchenta is leading in United Kingdom, France and Ireland.