Market Share by Top Websites

2 In terms of market share, AdEngage is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including Science & Education, Finance, Food & Drink, Hobbies & Leisure and 8 other categories.

2 AdEngage is leading in Adult, Arts & Entertainment and Computers Electronics & Technology.

Geography

1 MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Czech Republic and 4 other countries.

2 AdEngage is leading in Germany, Turkey, Ukraine, India and 2 other countries.