Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Music & Audio and 65 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 35 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Brazil, United Kingdom, Australia and 23 other countries.

2 AdEngage is leading in India, Germany, Indonesia, Pakistan and 19 other countries.