Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Business & Industry, Music & Audio, Software and 62 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 45 other categories.

Geography

1 AdEngage is leading in most countries, including India, Russia, Germany, United Kingdom and 25 other countries.

2 MSN Ads is leading in United States, Brazil, Canada, Australia and 17 other countries.