Market Share by Top Websites

2 In terms of market share, AdEngage is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Computers Electronics & Technology, Health, Jobs & Career, Business & Consumer Services and one other category.

2 AdEngage is leading in Adult and Arts & Entertainment.

Geography

1 Optimatic is leading in most countries, including South Korea, India, Pakistan, Portugal and 4 other countries.

2 AdEngage is leading in United States, Germany, Turkey, Ukraine and 3 other countries.