Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Travel and 76 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 35 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 23 other countries.

2 AdEngage is leading in United States, India, Russia, Pakistan and 20 other countries.