Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Marketing & Advertising and 75 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 34 other categories.

Geography

1 AdEngage is leading in most countries, including United States, India, Russia, Indonesia and 33 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 20 other countries.