Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 87 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 33 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 37 other countries.

2 AdEngage is leading in India, Japan, China, Philippines and 14 other countries.