Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Business & Industry, Music & Audio, Shopping and 81 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 45 other categories.

Geography

1 AdEngage is leading in most countries, including India, Great Britain, Italy, France and 45 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Australia and 22 other countries.