Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Business & Industry, Music & Audio, Sports and 92 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 27 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 41 other countries.

2 AdEngage is leading in United States, India, Pakistan, Indonesia and 16 other countries.