Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 52 other categories.

2 Popin is leading in News & Media, Business & Industry, Shopping, Newspapers and 48 other categories.

Geography

1 AdEngage is leading in most countries, including India, United Kingdom, Germany, Italy and 46 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 16 other countries.