Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 54 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Sports, Shopping and 32 other categories.

Geography

1 AdEngage is leading in most countries, including United States, India, Russia, Germany and 36 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 12 other countries.