Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 60 other categories.

2 SmartContext is leading in Food & Drink, Cooking & Recipes, Music & Audio, Business & Industry and 31 other categories.


1 AdEngage is leading in most countries, including India, Germany, Italy, France and 49 other countries.

2 SmartContext is leading in Poland, Great Britain, Netherlands, Ireland and 10 other countries.