Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 183 other categories.

2 AdEngage is leading in Biotechnology & Pharmaceuticals and Skin Care.

Geography

1 Smowtion is leading in most countries, including Argentina, Mexico, India, Spain and 117 other countries.

2 AdEngage is leading in Trinidad and Tobago.