Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Internet & Telecom and 120 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 23 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 52 other countries.

2 AdEngage is leading in India, Japan, China, Philippines and 12 other countries.