Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 116 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 28 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 41 other countries.

2 AdEngage is leading in India, Germany, Italy, France and 37 other countries.